Saturday, January 14, 2012

Inside Look at Massaro

<span class='fancyPhotoDesc'>'You can really see the collaboration of the seven houses in the Métier d’Arts collection. You have the heel made by Massaro and then the gold chains and gold forming around it that was made by Desrues, which is based outside of Paris. Every detail is made to perfection.' - Massaro HQ </span><span class='fancyPhotoName'>Shoes, Massaro for CHANEL</span>

An inside look at Massaro, the world famous fashion house responsible for hand crafting Chanel shoes.

<span class='fancyPhotoDesc'>'For Paris-Bombay, the heel was the only part of the shoe that was not made at Massaro because it required a very specific kind of 'stud' and 'carved heel.' Massaro did the finishing and assembling of the shoe.' - Massaro HQ</span><span class='fancyPhotoName'>Shoe, Massaro for CHANEL Paris-Bombay </span>

<span class='fancyPhotoDesc'>'Having a shoe custom made is really a discussion back and forth between the client and Massaro to see what sort of shoe they're looking for. They can either bring an image for reference or they can actually bring a shoe that they loved for years and they would like to have made in a different color or different style.' - Massaro HQ <br /> <br /> As we like to say at TC: 'If it’s nice, buy it twice!'</span><span class='fancyPhotoName'>Shoes, Massaro</span>

<span class='fancyPhotoDesc'>'Making a wooden last is the first step in the shoe making process.' - Massaro HQ</span><span class='fancyPhotoName'></span>




<span class='fancyPhotoDesc'>'After the first meeting, a lower quality shoe is made for the customer. It usually has a plastic heel and is cork at the base. Once the customer comes in for a second appointment they will try it on for fit. Before the actual shoe is made, they want to make sure they are on the right track. When clients come back, if they want the same specific kind of the shoe, they just take out the original last and make it again.' - Massaro HQ </span><span class='fancyPhotoName'></span>

<span class='fancyPhotoDesc'>We were blown away! Every single sample had so much detail. 'A woman’s shoe will take about 20-30 hours to make and a man’s about 40-50 hours. It's not just about 'pretty shoes.' It's really important to Philippe for women to be comfortable in their heels.' - Massaro HQ</span><span class='fancyPhotoName'></span>

<span class='fancyPhotoDesc'>'For the Métier d’Arts collection, all of the houses work together. There is a lot of collaboration with Lesage for embroidery on the shoes.' - Massaro HQ</span><span class='fancyPhotoName'></span>

<span class='fancyPhotoDesc'>It's all in the details! When you're this close to these mini masterpieces, you can really the see the amount of time, effort and attention each shoe gets. It's a real labour of love.</span><span class='fancyPhotoName'>Black and Gold Shoes, Massaro for CHANEL</span>

<span class='fancyPhotoDesc'>'This is the iconic shoe created by Massaro for Coco Chanel in 1957. Rejecting the stiletto heels that were in vogue at the time, CHANEL advocated the small 6 cm heel; the beige kidskin upper lengthened the leg, whilst a black satin toe made the foot appear smaller. The back strap has some room because when women walked all day their feet would swell up. It was really designed for women. Anything that Coco Chanel developed was really catered to women’s needs.' - Massaro HQ </span><span class='fancyPhotoName'>Shoes, Massaro for CHANEL</span>
'This is the iconic shoe created by Massaro for Coco Chanel in 1957. Rejecting the stiletto heels that were in vogue at the time, CHANEL advocated the small 6 cm heel; the beige kidskin upper lengthened the leg, whilst a black satin toe made the foot appear smaller. The back strap has some room because when women walked all day their feet would swell up. It was really designed for women. Anything that Coco Chanel developed was really catered to women’s needs.' - Massaro HQ

The pics and quote are from The Coverteur.
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